This module considers how managers create innovative and sustainable ways of doing things. The approach combines conceptual models with practical examples and cross-cultural comparisons. After assessing ways in which theories about perception and creativity could help us organise more effectively, attention turns to creating promising possibilities in an increasingly interconnected world. If we can create what’s needed while minimising errors, we could amplify our ability to do things better.
What you will study
The module is divided into two units, each consisting of web-based study sessions and an accompanying reader. The sessions complement the module's themes with videos, audio and analysis.
Unit 1 focuses on why creativity matters – for individuals, teams and organisations. This includes looking at:
- different perspectives on creativity
- sources of creativity, drawing on the latest research from psychology, neuroscience, and artificial intelligence
- the role of personality and individual differences in creativity
- how individuals, teams, and organisations can enhance creativity and innovation
In addition, you'll gain experience applying creative problem-solving techniques and processes to real-world challenges and opportunities.
Unit 2 is concerned with creating promising possibilities and judging what makes better ‘better’. This includes:
- reflecting on why some things might be more advantageous than others
- creating sustainable strategies
- assessing the importance of unspoken communication and non-verbal cues in trust-building across virtual and face-to-face settings
- recognising and spanning invisible boundaries arising from cultural differences in perceptions of legitimacy
- critically reflecting on Japanese-style creativity
- focusing on practical leadership approaches over abstract leadership concepts
- introducing "creative swiping," where ideas are thoughtfully adapted to fit different managerial contexts
- exploring what it takes to foster innovation
- examining case studies to understand both successful and unsuccessful examples of creativity.
You will learn
This module aims to:
- help you assess the role of verbal and non-verbal communication in building trust and collaboration
- enable you to span invisible boundaries shaped by cultural and contextual differences
- encourage practical leadership thinking over abstract discussions
- introduce techniques for developing better ways of doing things
- examine how inventive ideas are turned into sustainable innovations
- explain how case studies can inform creative practice
- cultivate critical thinking on adopting creative ideas that fit your managerial context while sustaining innovation.
Vocational relevance
The module is suitable for managers, consultants, development professionals and others interested in developing themselves, their team and/or organisation more creatively and/or managing the planet in a more sustainable manner.
Entry
You will need to ensure that you have the knowledge and experience to study at postgraduate level. The module requires 150 hours of study over six months.
You will also need an appropriate ability in English language, sufficient to be able to work effectively at postgraduate level; generally this means capability equivalent to an International English Language Test System (IELTS) score of 6.5. To assess your English language skills in relation to your proposed studies, you can visit the IELTS website. If you are unsure whether your skill level in English is adequate, you may find it helpful to look at our Skills for OU Study site.
If you have any doubt about the suitability of the module, please speak to an adviser.
If you have a disability
Elements of this module are delivered online and include real-time online discussions using a virtual interactive teaching platform; consequently, time spent using a computer and the internet will be extensive. If you use assistive technology or have a hearing or speech impairment and have concerns about accessing this type of virtual environment and materials, you should contact The Open University to discuss it further before registering.
The written transcripts of most audio components and Adobe Portable Document Format (PDF) versions of printed material are available. Some Adobe PDF components may not be available or fully accessible using a screen reader. Alternative formats of the study materials may be available in the future.
To find out more about what kind of support and adjustments might be available, contact us or visit our disability support pages.
Study materials
What's included
You’ll be provided with two printed module readers, each covering one unit of study, plus a printed anthology, and you’ll have access to a module website, which includes:
- a week-by-week study planner
- course-specific module materials
- audio and video content
- assessment details and submission dates
- online tutorial access and discussion forums.
Teaching and assessment
Support from your tutor
You will have a tutor who will help you with the study material and mark and comment on your assignments and whom you can ask for advice and guidance. You can contact your tutor by phone, email or via your tutor group forum on the BB842 website.
Contact us if you want to know more about study with The Open University before you register.
Assessment
The assessment details can be found in the facts box.
Professional recognition
If you’re considering studying this module as part of the MBA, then if you also study Supply chain management (BB849), the MBA would be recognised by the Chartered Institute of Logistics and Transport in the UK as you can demonstrate the sector-specific skills and knowledge to the standards required of a Chartered Member with CILT(UK).
