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BA (Honours) Business Studies - Learning Outcomes

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Educational aims

This is a broad-based business studies degree which aims to provide you with:

  • an introduction to the world of business, including an understanding of markets and market economies
  • an understanding of the structures, cultures and functioning of business organisations and the complex nature of key business functions and processes
  • a recognition of the processes and outcomes of organisational decision-making, how organisational strategies both develop and diversify and the nature and role of policies which impact on business
  • a range of important business graduate skills, which you can bring to your employment in businesses or organisations
  • support and guidance to develop as independent learners.

Learning outcomes

Knowledge and understanding

On completion of this degree, you will have knowledge and understanding of:

  • the nature and purpose of business organisations; key concepts relating to their functioning, survival and success
  • the structure, culture and role of business organisations; the complex dynamics of organisational environments; how organisations understand and interact with their environments
  • the nature and development of business functions within organisations; functional perspectives on business problems and issues; the nature and importance of cross-functional integration in business
  • business strategy and its development, including the identification of strategic directions and options; the relationships between business organisations and policy institutions, and their impacts on strategy
  • a broad critical understanding of the fundamental principles, concepts and techniques underlying your choice of optional modules or second subject area
  • an understanding of the principal theories, methods, models and approaches that can be deployed in your choice of optional modules or second subject area
  • your own learning; its development in the context of their studies; its role and impacts on their work/practice.

Cognitive skills

On completion of the degree, you will be able to:

  • critique established ideas, concepts and techniques drawn from your studies and use your knowledge to examine a wide range of business problems and issues, including in your own work/practice* arena
  • identify and critically assess different perspectives on and approaches to business, organisational and work-practice issues
  • critically reflect on, evaluate and apply your learning in differing work/practice contexts
  • select and apply appropriate techniques and tools relevant to your choice of optional modules or second subject area
  • critically analyse and evaluate a range of ideas, arguments or theories based in your second subject area.

Practical and/or professional skills

On completion of the degree, you will be able to:

  • use and adapt relevant business knowledge and skills to practically engage with a range of problems and issues in your work/practice arena
  • use specific business knowledge, cognitive and key skills, as a basis for significantly enhancing your work/practice and your future working life.

Key skills

On completion of the degree, you will be able to:

  • communicate information, ideas and arguments effectively using appropriate styles and language, to specialist and non-specialist audiences
  • read and interpret information presented in a variety of forms and perform relevant tasks of analysis and evaluation
  • apply ICT skills to search for, identify and present information appropriate to a variety of business/organisational activities
  • plan and manage your learning towards the achievement of established aims and objectives, including the recognition of knowledge limitations
  • engage in reflective, adaptive and collaborative learning.

* Work/practice refers to the widest possible range of jobs and occupations, incorporating paid employment, self-employment, voluntary work, family caring and domestic work

Teaching, learning and assessment methods

The key teaching vehicles are distance learning materials which comprise a range of compulsory readings as well as other materials such as audio/visual materials, and specially prepared study guides directing your reading and illustrating key teaching points. These vehicles are presented partly in paper format, partly electronically (web) and partly in other formats (such as DVDs). The programme has a significant practice-based learning focus, which allows you to deepen your knowledge and understanding through application to your own practice. Your learning of the materials is supported by a locally-based tutor who maintains contact with you individually, conducts periodic group tutorials and facilitates online learning for his/her group of around 20 students. This tutor is your first and main point of contact, answering your queries, grading and commenting on your work and facilitating group learning.

To support the development of your group-working and ICT skills, you are required to participate in tutor group forums. This also provides you with an additional environment in which to share learning and resolve module-related problems.

Assessment of the knowledge and understanding of the components of the programme is achieved through a combination of continuous assessment and exams. The continuous assessment element consists of a series of tutor-marked assignments (TMAs) – usually 6 or 7 for each 60-credit module, with each assignment of around 2000 words. These are also central to the teaching of the module since they enable tutors to identify and comment on your knowledge and understanding. Assessment of practice-based learning in several TMAs allows you to relate module concepts to your own experience and reflect on your learning and practice.

All compulsory modules at Level 2 and 3 and at least 66 per cent of the optional modules at Level 2 and 3 include a written examination.

In all three compulsory modules you are encouraged to develop the skills specified. First, in each module the specified skills – or specific components of the skills – are identified, mapping out where each skill will be developed and practised. Then as the module progresses the specified skills are sign-posted and you are offered an opportunity to practise them in association with your work on the study materials. Initially the module guides offer you advice and guidance with these activities, offering sample answers for example. As you progress through each module and through from Level 1 to Level 3 the extent of this guidance decreases in order to encourage independent learning.

In the compulsory and optional Level 2 modules, TMAs require you to reflect on your learning and demonstrate progress in skills development as well as your knowledge and understanding. Different TMAs across these modules assess different combinations of skills and knowledge and understanding, including collaborative learning, so that all skills are assessed at some point. This process encourages you to be systematic and self-conscious about your skill development and it also allows the tutor to provide supportive interventions in your skills development.

At Level 3 you are expected to apply skills developed at Level 2 in addition to developing independent research and online collaborative skills. You are required to work with fellow students in a virtual group using tutor group forums and wikis analysing data from a case study, using a variety of strategic frameworks in order to complete a double-weighted TMA.

The compulsory Level 2 module and two of the Level 2 optional modules, as well as one Level 1 optional module have a strong practice-based learning element, focusing on different aspects of your practice. Several TMAs require you to reflect on your own practice as part of the assessment. This allows you to develop critical awareness of your own practice and allows tutors to comment and guide your practice.

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